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Facebook.com’s Direction is Full Steam Ahead

Nielsen Net Ratings is the bearer of good tidings for Facebook.com. In its latest survey covering the recently concluded month of August, it revealed that Facebook is the top site in terms of generating high traffic among the social networking websites in the United Kingdom. It has successfully edged out MySpace from the number one slot.

The phenomenal growth of Facebook is attributed to the fact that it is no longer restricting the use to colleges in the United States. This allows other interested parties from other countries to access the site. In the United Kingdom alone, the number of unique users has increased from 448,000 to 6,506,000 during the period October 2006 to August 2007. This translates to roughly 991 million minutes spent by all Facebook users within the site in August.

The study revealed that 20% of the web population in the United Kingdom logs in on both Facebook and MySpace. On the average, a Facebook user spends at least 2 hours and 32 minutes browsing through the site in a month.

The strong presence of Facebook can be felt in the United States, Canada and the United Kingdom, its top 3 markets. There are rumors that Microsoft is currently engaged in talks to acquire 5% share in Facebook.

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